Allow me to be clear. To a large extent your success as a franchisee will be governed by the FA (franchise Agreement). This is a contract. You cannot “passion” away the clauses in a contract. You cannot “passion” away a sourcing requirement that forces you to pay above market costs for your goods sold. You cannot “passion” away a Government that props up nonviable concepts via subsidies that compete in the same marketplace. You cannot “passion” away demographic trends or “passion” away competition.
I am a very upbeat, positive type of guy with very can-do attitude. But you cannot overcome a stacked deck with attitude. The time to become upbeat and optimistic is after you have signed, not before; you will inevitably need the PMA to carry you through when fate hurtles one or more obstacles at you.
Research any opportunity thoroughly and dispassionately. In any franchise offering make sure there is an innate value proposition in
And if you do the research I suggest above, you may come to understand the perspective.