Author Topic: Aussie Pet Mobile  (Read 9162 times)

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Offline busmagroomer

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Re: Aussie Pet Mobile
« Reply #15 on: February 14, 2007, 10:01:21 AM »
Actually, I myself do not groom.  I own 2 vans, hired professional groomers and am getting ready to roll out van 3 in the spring.  I never groomed in my life which is what attracted me to APM.  Yet, I work 12 hours a day, six days a week because that is what it takes to run this business.  I will hire a full time dispatcher in the fall which will off-load some of my work since I take calls and manage everthing else.  I will say that there are several customer calls who want to know if we are "That Franchise".  These are primarily people who have moved from another area where APM was in business since we do not have APM's anywhere where I do business.  This comment directly applies to the recruitment and 80 hours training issue.  (Talk to the current Franchisee in Houston).

I use the same Van technology as APM, which is great.  In six months we have only had minor operational issues.  This is APM's strength but now the technology is available to private business owners.  The only proprietary technology is the tub. 

The repeat cycle does matter.  In this business, you are trying to get your van up to capacity as soon as possible.  With the APM 70% repeat model of 6 to 8 weeks, this should take 4 months.  When I spoke with Franchisees, less than 30% came even close to this.  More than 50% were repeating every 12 weeks which meant that the van does not reach capacity until month 8 or 9.  The 70% will likely repeat but many will only use the service once or twice a year.  This effects the income level you might expect to achieve based upon the number of vans to have in operation within 24 to 36 months.  In addition, the majority of Platinum Franchisees have hit a stumbling block at 4 vans an cannot get past that point.  Talk to existing Franchisees in NC, MI, TX and Northern CA.  There are some exceptions but those are the guys working long days or have a partner.  The guy in AZ is pretty good.  But keep in mind he got as big as he is by buying out someone in Pheonix.

Regarding the Van Asset disposition.  This was not about vans holding their value.  Have your legal council and accountant review the UFOC.  You are missing a very big point on this.  That $65k+ van you buy (not inclusing sales tax), will have an asset value of much less.  Now if your business succeeds, then this really is not an issue because you will depreciate it after 5 years anyway.  However, if you do not, you have to give back (not sell back) all of the non-van equipment to APM.  You only have the van, which is worth well below $30,000 the day you place it into operation.  At their option they may resell the van and give you a portion of the proceeds.  I know someone in Georgia who purchased APM trailers after the APM Franchisee went backrupt.  He paid a fraction of the cost after the trailers were only a couple of years old.  Which means the APM Franchisee did not get much.  Be cautious about the tax laws on this.  You cannot depreciate assets you do not own.

Also as far as other APM Franchisees buying the vans, forget it.  It doesn't happen and here is why.  First, APM makes money selling new their franchise and your license to use their customization of your van.  They have no incentive of reselling vans to other franchisees.  Now most of this pertains to trailers since their vans have only been in place for a couple of years.  They don't mind de-identifying their vans/trailers and selling them to private grooming operations.

Regarding your point about not talking with Franchisees that left the business.  Honestly, you are leaving yourself wide open on this.  The truth is that there are some bad Franchisees out there.  I would ask for the 5 year exit list so that you can see the real numbers of those who left the business.  What I found refreshing in talking to some of these is that there are those who openly admit they did not do what APM told them to do.  Then there are those who followed the model and the region did not support the cost of service and then there are those who simply could not find or retain groomers.  Keep in mind one thing.  That big list of current franchisees you are looking at are single unit Bronze owners.  Some are 3 unit Gold and very few are 6 unit Platinum.  Most 6 unit Platinums cannot get past 4.  The one thing you will need to do is find an alternative way of contacting them vs. the number APM gives you.  What APM does, which I was very uncomfortable with, is that they give you the Franchisees old Business # and not thier home number.  Since they were no longer in business it was difficult to find them.  However, I did find them.  The effort was worth it.

Again good luck with this and hope some of what I have written will help you and others considering this.


Derek

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Re: Aussie Pet Mobile
« Reply #16 on: February 14, 2007, 03:59:02 PM »
Anyone who is looking at mobile grooming should also consider purchasing mobile grooming units from one of the major manufacturers.  Hanvey Engineering, Wag'n'Tails, and Odessey, have the best reputation, but there are others out there too.

Does anyone know the details regarding the Aussie Pet advertising plan?  My experience has been that print, radio, and door to door advertising isn't particularly effective.  Maybe this had to do with the specific content of the advertisement, but I don't think that is the real story.  Thoughts?


steve

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Re: Aussie Pet Mobile
« Reply #17 on: February 14, 2007, 04:40:58 PM »
Bump...Does anyone have anything to say about Aussie Pet Mobile



 last year My first year $72.600+ my main sorce of custmores The ones that have been to petsmart or co just once then they keep comin back to me   



I can tell you what I like about the company:

Executive type business-easy to keep my current company up and running.
No retail real estate needed
No mimimum wage employees
Providing a valuable service
I love the 24/7 call center
Predictable
Scaleable
Consumer willingness to part with money for time
Who doesn't like the vans? Rolling billboards.

Negatives:

How much money can really be made in  the business?

Reg

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Re: Aussie Pet Mobile
« Reply #18 on: February 14, 2007, 05:01:06 PM »
As a mobile groomer (11 years in business) I suggest you talk to a few shop-owners and find out how difficult it is to hire and KEEP a decent groomer.   The shop owners I know have a terrible problem with that.  Plus you're talking about sending someone out unsupervised with your $60k vehicle, what if they aren't a good driver or they are irresponsible?  Or what if they just plain can't do a decent groom? 

Since you don't groom, what do you plan to do when a groomer doesn't show up for work??  It's not like you can cover for them....my customers are generally fine with being re-scheduled when necessary, but I've built a working relationship with them.  It didn't happen overnight.

The mobile grooming business relies heavily on re-booking....almost all of my customers re-book, most are every 4-6 weeks. But they aren't going to pay for a hack job.

As far as APM specifically, I'm not sure what you're getting for that much $$. 

--Reg

Sebring

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Re: Aussie Pet Mobile
« Reply #19 on: February 15, 2007, 05:51:57 AM »
I have a question maybe somebody can ask someone at APM, since I've been unable to get the answer on my own.

I see an APM van in my area quite frequently. Saw them twice this week!

I went to their website to try to make an appointment for my dog, and was told (both via the website and e-mails) that my area is NOT serviced. I entered the four or so zip codes where I saw the van, and all came back as "we do not service that area". The closest APM franchisee is about 20 miles away apparently.

How is that? They eventually stopped answering my e-mails. Does this happen frequently? I mean, how am I supposed to find them to make an appointment? The van only has the 1-800 number on it.

Is this somebody "working on the side" in a different area? If so, APM is apparently not interested in this information. They seem to be turning a blind eye. Something to keep in mind if I owned a truck and had another groomer using it.

So, what am I supposed to do? Knock on the window next time I see the van parked in front of somebody's house? And if something goes wrong (my dog injured, etc...) will the groomer/company have insurance?

APM was not interested in this at all... like I said, they stopped answering my e-mails.

Anybody have the answer? Or a contact that can answer me?

It makes this whole franchise thing sound "fishy" to me.

Oh, I eventually found another local mobile groomer, and I'm very happy with her.

But I am curious...

Deidre

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Re: Aussie Pet Mobile
« Reply #20 on: February 15, 2007, 11:20:14 AM »
A competent groomer requires a minimum of  600 hrs of schooling; two weeks isn't gonna cut it. After the 600 hrs , and a couple of years working for someone in a shop, a person is probably competent to start in a van, handling clients on their own.
A poor groomer can cost you a fortune in vet bills.
Lost clients.
Bad reputation.
No competent groomer is gonna groom in a mobile for 25 %. I make 60 %, did nearly 70 thousand last year, grooming 5 days/week.
Deidre (41  years grooming experience)

Reg

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Re: Aussie Pet Mobile
« Reply #21 on: February 15, 2007, 11:31:51 AM »
I have a question maybe somebody can ask someone at APM, since I've been unable to get the answer on my own.

I see an APM van in my area quite frequently. Saw them twice this week!

I went to their website to try to make an appointment for my dog, and was told (both via the website and e-mails) that my area is NOT serviced. I entered the four or so zip codes where I saw the van, and all came back as "we do not service that area". The closest APM franchisee is about 20 miles away apparently.

How is that? They eventually stopped answering my e-mails. Does this happen frequently? I mean, how am I supposed to find them to make an appointment? The van only has the 1-800 number on it.

Is this somebody "working on the side" in a different area? If so, APM is apparently not interested in this information. They seem to be turning a blind eye. Something to keep in mind if I owned a truck and had another groomer using it.

Hmmmm....good questions!  Are you sure the van was "in service" at the time?  Maybe they were just stopping at a friend's house?  But like you said it's possible someone is "working on the side", how would anyone know?

Personally I like having my OWN phone number on my van, and taking care of my own appointments.  Believe it or not there are dogs that I'm not interested in taking on, and there are areas I don't want to drive to.....I like making that determination myself!  If appointments are made thru a central office does the groomer/business owner have anything to say about who they take on as clients? 

--Reg

Sebring

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Re: Aussie Pet Mobile
« Reply #22 on: February 15, 2007, 12:37:49 PM »
Well, I've seen the van parked a lot in the area, and saw at least a few times a young girl bringing a dog into or out of a house, so I would say, yeah... she was "in service".

Since I already found another groomer, I will not bang on the window to see how to make an appointment.

Besides, after the way APM handled it, I'm not sure I want to, anyway. They either didn't care, or know what's going on and want to do nothing about it.

At first I gave them the benefit of the doubt, and asked if perhaps their database was not up-to-date, but when I asked the second time, with no response, I gave up and looked for someone else.

I was actually interested in the franchise opportunity at one point, but after doing my homework, and seeing how they handled my requests, realized that it would take years for me to be even a "competent" groomer, as the groomer above mentioned.

I'll stick to my day job! LOL!


Offline busmagroomer

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Re: Aussie Pet Mobile
« Reply #23 on: February 15, 2007, 02:50:49 PM »
Well, I've seen the van parked a lot in the area, and saw at least a few times a young girl bringing a dog into or out of a house, so I would say, yeah... she was "in service".

Since I already found another groomer, I will not bang on the window to see how to make an appointment.

Besides, after the way APM handled it, I'm not sure I want to, anyway. They either didn't care, or know what's going on and want to do nothing about it.

At first I gave them the benefit of the doubt, and asked if perhaps their database was not up-to-date, but when I asked the second time, with no response, I gave up and looked for someone else.

I was actually interested in the franchise opportunity at one point, but after doing my homework, and seeing how they handled my requests, realized that it would take years for me to be even a "competent" groomer, as the groomer above mentioned.

I'll stick to my day job! LOL!



Here is what happens on the APM end.  As a Franchisee, when you sign the agreement, you get an assigned territory based on zip codes.  Your zip codes for the territory are placed into the appointment system.  As a consumer, you call the 800 # which gets you to the 24/7 call center, which may only receive calls, not return them.  They will record the information and route a message to the Franchisee assigned to the territory.  It is the Franchisees responsibility to call you back.  Now, the Franchisee may cover zip codes outside of the agreement as long as it is not assigned to another Franchisee.  If you are seeing them while they are outside of their service area or you simply do not live inside a covered service area then that particular Franchisee will never get the message and the call center cannot call you back to let you know that it is unassigned.  The call center is supposed to tell you that the zip code you are in is not assigned, but record the fact that you have requested the service for future franchise area  planning.  Same thing for their web site. 

So I can understand why you did not get a call back.  This does reflect poorly on the call center process itself which is run by APM corporate.  However, there are likely single unit Franchisees that simply do not call back because they are either booked or simply don't follow the processes defined by APM.

When I researched the Franchise, I spoke with many of the Franchisees and they felt the call center does not really work well for them.  For single unit Franchisees it is not bad because they are on the road grooming.  However, multi-unit Franchisees with a dispatcher would much rather handle all call processing themselves and have the National Marketing fund be used for Marketing.  I should explain this last comment.  The National Marketing fund is used to pay for the Call Center operations and 800 #. 

Offline billu812

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Re: Aussie Pet Mobile
« Reply #24 on: February 16, 2007, 02:21:16 AM »
Hi, I used to work for a Franchise owner of Aussie Pet Mobile.  I now work as an independent for myself.  If I can be of any assistance... ask away.
Bill Brown
AKC Mobile Grooming
Ferndale, Michigan  48220

Sebring

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Re: Aussie Pet Mobile
« Reply #25 on: February 16, 2007, 07:05:21 AM »
Thanks for the explanation of their calling center.

But now I have MORE questions about how this works. Not just about APM, but about franchise businesses like this in general.

What if someone new buys the territory where this groomer is now grooming? Will they have to stop grooming in that area? If someone new were interested in this territory, how would they know that there is already an APM in that area? Know what I mean?

And how does APM collect royalties on this groomer's income grooming out of their territory and therefore not booked through a call center?

I'd assume they are not recording the income made outside of their territory. Why would they? I'd imagine it's a nice little side business for the groomer, whether or not it's the owner doing the grooming.

And back to my original question. How are you supposed to find the groomer, if all the advertising says to call the 1-800 number or through their website (central booking)?

Are they allowed to advertise elsewhere with a different number? I'd think APM would not allow that.

And if most of their business is generated via referrals or repeat business (prebooked at the time of the groom), how would the call center possibly handle that? I don't see how that could work in APM's favor.

Interesting stuff...


Offline busmagroomer

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Re: Aussie Pet Mobile
« Reply #26 on: February 16, 2007, 07:45:22 AM »
Thanks for the explanation of their calling center.

But now I have MORE questions about how this works. Not just about APM, but about franchise businesses like this in general.

What if someone new buys the territory where this groomer is now grooming? Will they have to stop grooming in that area? If someone new were interested in this territory, how would they know that there is already an APM in that area? Know what I mean?

And how does APM collect royalties on this groomer's income grooming out of their territory and therefore not booked through a call center?

I'd assume they are not recording the income made outside of their territory. Why would they? I'd imagine it's a nice little side business for the groomer, whether or not it's the owner doing the grooming.

And back to my original question. How are you supposed to find the groomer, if all the advertising says to call the 1-800 number or through their website (central booking)?

Are they allowed to advertise elsewhere with a different number? I'd think APM would not allow that.

And if most of their business is generated via referrals or repeat business (prebooked at the time of the groom), how would the call center possibly handle that? I don't see how that could work in APM's favor.

Interesting stuff...



I will answer these based upon what is in the UFOC Franchise Agreement section.  Some of this gets into operations issues that I do not know since I declined their offer.

Question 1 - The Franchise must cease operations in that zip code.  Encroaching on another territory results in fines.  APM is not sneaky about this.  They will proactively work with existing Franchisees within the areas of new assignments to let them know what is going on.  Often, they will offer the territory to current Franchisees before they extend it to someone else, although they are under no obligation to do so.
Question 2 - Availability of an area can only be determined by discussing with the Franchisor.  Often, Franchisees will tell you they own the area or it is not available (this does not only apply to APM).
Questions 3, 4 and 7 - All Grooming appointments (even after the fact appoitments), must be recorded in the appointment system regardless of the sale lead.  The Franchisee records all appointments.  The 800# call center just records the basic customer information as a Sales Lead.  They do not actually book the appointment.  Not doing so is in violation of the agreement.  If they catch you, you risk fines and or termination of your license.  In addition, the employee agreement (which may not be enforceable in all states), liables the groomer if they take jobs on the side under the APM Brand and/or equipment.
Question 5 - This one is difficult because there are advertising restrictions.  The only way I am aware of is through referrals.  There may be other ways.
Question 6 - APM restricts advertising so I am not sure you can use another number.  That is something you may want to get from someone who actually was or is a Franchisee.
 

Reg

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Re: Aussie Pet Mobile
« Reply #27 on: February 16, 2007, 11:15:11 PM »
I will answer these based upon what is in the UFOC Franchise Agreement section.  Some of this gets into operations issues that I do not know since I declined their offer.

Question 1 - The Franchise must cease operations in that zip code.  Encroaching on another territory results in fines.  APM is not sneaky about this.  They will proactively work with existing Franchisees within the areas of new assignments to let them know what is going on.  Often, they will offer the territory to current Franchisees before they extend it to someone else, although they are under no obligation to do so.
Question 2 - Availability of an area can only be determined by discussing with the Franchisor.  Often, Franchisees will tell you they own the area or it is not available (this does not only apply to APM).
Questions 3, 4 and 7 - All Grooming appointments (even after the fact appoitments), must be recorded in the appointment system regardless of the sale lead.  The Franchisee records all appointments.  The 800# call center just records the basic customer information as a Sales Lead.  They do not actually book the appointment.  Not doing so is in violation of the agreement.  If they catch you, you risk fines and or termination of your license.  In addition, the employee agreement (which may not be enforceable in all states), liables the groomer if they take jobs on the side under the APM Brand and/or equipment.
Question 5 - This one is difficult because there are advertising restrictions.  The only way I am aware of is through referrals.  There may be other ways.
Question 6 - APM restricts advertising so I am not sure you can use another number.  That is something you may want to get from someone who actually was or is a Franchisee.
 

Wow.  I'm not seeing *anything* that would make me want to buy into this franchise. 

You could pay for a franchise and deal with all these restrictions, and after all that a couple of non-APM mobiles could move into your area.....

--Reg

Offline busmagroomer

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Re: Aussie Pet Mobile
« Reply #28 on: February 17, 2007, 08:38:51 AM »
I will answer these based upon what is in the UFOC Franchise Agreement section.  Some of this gets into operations issues that I do not know since I declined their offer.

Question 1 - The Franchise must cease operations in that zip code.  Encroaching on another territory results in fines.  APM is not sneaky about this.  They will proactively work with existing Franchisees within the areas of new assignments to let them know what is going on.  Often, they will offer the territory to current Franchisees before they extend it to someone else, although they are under no obligation to do so.
Question 2 - Availability of an area can only be determined by discussing with the Franchisor.  Often, Franchisees will tell you they own the area or it is not available (this does not only apply to APM).
Questions 3, 4 and 7 - All Grooming appointments (even after the fact appoitments), must be recorded in the appointment system regardless of the sale lead.  The Franchisee records all appointments.  The 800# call center just records the basic customer information as a Sales Lead.  They do not actually book the appointment.  Not doing so is in violation of the agreement.  If they catch you, you risk fines and or termination of your license.  In addition, the employee agreement (which may not be enforceable in all states), liables the groomer if they take jobs on the side under the APM Brand and/or equipment.
Question 5 - This one is difficult because there are advertising restrictions.  The only way I am aware of is through referrals.  There may be other ways.
Question 6 - APM restricts advertising so I am not sure you can use another number.  That is something you may want to get from someone who actually was or is a Franchisee.
 

Wow.  I'm not seeing *anything* that would make me want to buy into this franchise. 

You could pay for a franchise and deal with all these restrictions, and after all that a couple of non-APM mobiles could move into your area.....

--Reg

One other thing I did not mention regarding the appointment scheduling is that APM uses a central appointment scheduling system that all Franchises must use.  This is the primary source of input for determining their royalty receivables.  The UFOC also states that APM owns all customers, not the Franchisee.  What that means is that if you leave the system, you cannot market or serve these customers for some period of time.  I forget what that is but it was either one or two years. 

afool

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Re: Aussie Pet Mobile
« Reply #29 on: February 17, 2007, 08:23:06 PM »
Busmagroomer:

I have had a discovery day and really enjoyed the time I spent with these folks. They are working hard to build the brand! I can say this with all certainty...The franchisees are still the ones doing mostly all the work, but that's what has to happen to people that get in on the ground floor.

The groomers are the hardest peice of the puzzle. They do have a nice opportunity to make more money than working in a brick and mortar store, and groom less pets.

I do think it's feasible to hire the "right" person to do the job...they do offer extensive follow-up training after the initial 80 hours.

As far as the van holding it's value...I would think another franchisee would take it off your hands for the money owed on the vehicle. As long as the previous owner kept the van in clean and good working order. Let's face it, there will always be someone willing to take the equipment or the entire business off your hands for the right price. Your line of questioning leads me to believe that you are assuming failure.

I have talked with mnay current franchisees and they are in fact having high rebook rates. Who cares how long in between? If people like the service and come back that is the most important factor. I'm sure all customers are different. This would not be a one van operation, this would be a fleet of vans with constant marketing to keep penetrating the market.

Good idea about talking with groomers to see their side of the story about working for a startup. Although they would still be making pretty good money on the minimum daily pay schedule with tips.

As far as working 15-20 hours per week. I would expect looking at things from your vantage point that it can't be done. The only reason you say that is because you work 12 hours a day, 6 days a week. One van is an owner/operator...that may be great for you, but I'm looking for something more. This business, like may others, can easily be run as a part time owner. Will I spend more money before I break even? The answer is absolutely yes! Will I be able to keep my other business and still bring home nice money while this business is growing? Again, the answer is yes!

And I really don't care why someone left the business, unless I see people running for the doors :) (Which in his case it's not). That franchisee was most likely a bad franchisee or had differences with the franchisor that couldn't be worked out. I would rather focus on the people that are growing the business and havinf fun. Those are the stories that I would rather listen to all day long.

I have thought about doing this myself. By the time you add evrything up you are saving about $35,000 of upfront cost. To me this just is not worth giving up that support line. The royalties are what keeps bringing me back to the idea though...Those royalties, like any franchise add up over time. The problem is just the groomers getting training and being trained on the van. Also, no software to help capture information to properly market the business. Hmmm...I'll keep banging my head up against the wall over this one.

Well, I'm glad to hear that you enjoy your van. Keep having fun! Thanks for the input.


i've been lurking on this board for a while now and this has to be the most ignorant post i've ever seen.  Please, please please - before you leap and put a good chunk of cash at risk - please consider the cautions that others are expressing here.  They are only trying to help.

Sounds like you're drinking too much of the ASM kool aid.  i know NOTHING about pet grooming but i do understand franchising risks from personal experience.   If you don't find any value in speaking with other franchisees you could be making a serious mistake.